A new Conversions tab in Analytics lists every conversion on your account with its Conversions, Videos, Avg. Order, Revenue, Conversion Rate, and Revenue per Viewer. Each conversion is counted once, no matter how many videos the viewer watched before converting.
What you can do now
- Review every conversion’s performance for any date range in one table, and compare up to 5 conversions on a single chart by Conversions, Revenue, Avg. Order, or Conversion Rate
- Click Breakdown on a conversion to see which videos it’s credited to, with that conversion’s numbers for each video
- Create a conversion, edit one, or copy its script in one click, straight from the report
- Open the report from the Conversions page, Experiments, or the Dashboard, and it opens with the date range you were already using
What’s changed:
The Trends tab in Analytics is now called Videos. The Dashboard no longer has the Conversions tab in its table or the conversion breakdown. Conversion analysis now lives in the Conversions Report, while the Conversions and Revenue summary cards and the Conv. Rate chart tab stay on the Dashboard. Traffic Source moved into the Device Type / Location widget as a new tab, with the same data as before.
Try it:
Analytics → Conversions tab → pick a date range → hover a conversion → Breakdown
Note:
Available on all paid plans, same as Conversions. Free accounts see an upgrade promo in the Conversions tab. Conversions are dated by the viewer’s last play of a credited video before converting, not the purchase date, so daily numbers can differ from Stripe, Shopify, or your checkout platform. The Videos tab counts a conversion on every video the viewer watched, so its totals can be higher than in the Conversions Report. The report covers only conversions tracked by scripts created on the Conversions page. CTA clicks and custom events are separate metrics. Segments and compare mode aren’t supported in this tab.
Questions? Hit us at hi@vidalytics.com