Changelog
Follow up on the latest improvements and updates.
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A new Conversions tab in Analytics lists every conversion on your account with its Conversions, Videos, Avg. Order, Revenue, Conversion Rate, and Revenue per Viewer. Each conversion is counted once, no matter how many videos the viewer watched before converting.
What you can do now
- Review every conversion’s performance for any date range in one table, and compare up to 5 conversions on a single chart by Conversions, Revenue, Avg. Order, or Conversion Rate
- Click Breakdown on a conversion to see which videos it’s credited to, with that conversion’s numbers for each video
- Create a conversion, edit one, or copy its script in one click, straight from the report
- Open the report from the Conversions page, Experiments, or the Dashboard, and it opens with the date range you were already using
What’s changed:
The Trends tab in Analytics is now called Videos. The Dashboard no longer has the Conversions tab in its table or the conversion breakdown. Conversion analysis now lives in the Conversions Report, while the Conversions and Revenue summary cards and the Conv. Rate chart tab stay on the Dashboard. Traffic Source moved into the Device Type / Location widget as a new tab, with the same data as before.
Try it:
Analytics → Conversions tab → pick a date range → hover a conversion → Breakdown
Note:
Available on all paid plans, same as Conversions. Free accounts see an upgrade promo in the Conversions tab. Conversions are dated by the viewer’s last play of a credited video before converting, not the purchase date, so daily numbers can differ from Stripe, Shopify, or your checkout platform. The Videos tab counts a conversion on every video the viewer watched, so its totals can be higher than in the Conversions Report. The report covers only conversions tracked by scripts created on the Conversions page. CTA clicks and custom events are separate metrics. Segments and compare mode aren’t supported in this tab.
Questions? Hit us at hi@vidalytics.com
Videos, folders, conversions, and experiments can now be moved from one Workspace to another. Embeds keep playing and your data comes with them. You can also keep a Workspace’s content when you delete it by moving everything to another Workspace first.
What you can do now
- Move videos and folders between Workspaces without re-uploading them. Embedded videos keep playing on every page, and their stats move with them
- Move conversions and experiments to another Workspace from their row menus
- Select several items and move them at once with the bulk selection bar (up to 500 items per move)
- Transfer a Workspace’s content to another Workspace before deleting it, instead of losing it
Try it:
My Vids, Conversions, or Experiments → open an item’s row menu → Move to Workspace → pick the destination → Confirm
Note:
Available on Enterprise accounts with the Workspaces add-on. Requires the Manage Account & Workspaces permission or being the account owner, and you must belong to more than one Workspace. Moving a video doesn’t move its conversions, and moving a conversion or experiment doesn’t move its videos. Duplicates of a video always move together with the original. Videos in a running or paused experiment can’t be moved. Integrations and API keys stay with their Workspace, and conditions on moved videos may need to be reconfigured. Smart Vids can’t be moved. They are deleted with the Workspace, though the videos they use are transferred.
Questions? Hit us at hi@vidalytics.com
Stop estimating funnel performance from video completions. The new Redirects metric shows exactly how many views were sent to your next page via the Countdown Timer / Redirect end-of-video action.
What you can do now
- Add Redirects as a metric in Vid Stats to see redirected views in timeline, funnel, segment, and comparison views
- Add Redirects as a column in Analytics → Videos to compare performance across your library and export as CSV
- Enable the Redirects column in an experiment’s variant table to compare how effectively each variant moves viewers to the next step
Try it:
Vid Stats → any metric group → click + → select Redirects from the Interactions section
Note:
Redirects only applies to videos using Countdown Timer / Redirect as the end-of-video action — videos without it show 0. Redirect tracking starts from August 21, 2026 — earlier dates show 0. Available on all plans. Currently shows redirected view count only, not a redirect rate or percentage. Not available in Smart Vids step statistics or on the Dashboard.
Questions? Hit us at hi@vidalytics.com
Set a success metric your videos can actually track, see exactly what your experiment still needs, and fix missing CTAs or Play Gates without leaving the experiment.
What you can do now
- Pick a success metric and see at a glance which ones are available — greyed-out metrics mean one of your videos is missing a required CTA or Play Gate
- Hover over a locked metric to see which video needs to be fixed, then click the setup link to go fix it — the metric unlocks automatically when you return
- Check the confidence meter while your experiment runs to see the first unmet requirement and how much is left — viewers, conversions, clicks, opt-ins, or days remaining
- Fix a missing CTA or Play Gate mid-experiment directly from the banner above the confidence meter
Try it:
Experiments → Create or open an experiment → choose a success metric → review the confidence meter
Note:
Your confidence calculation and guardrails are unchanged — this update makes them easier to read and act on. Click See guardrails on the confidence meter to review or adjust your experiment’s guardrail settings. Avg % Watched, Unmute Rate, and Bounce Rate do not require a conversions, clicks, or opt-ins step. If your selected metric becomes unavailable during the experiment, the goal switches to the first available metric, preferring Avg % Watched.
Questions? Hit us at hi@vidalytics.com
Vids AI can now make changes for you. Describe what you want, review it on a confirmation card, approve — and it’s done.
What you can do now
- Ask Vids AI to change a video setting in plain language — “Turn on autoplay and add a Buy Now CTA at 2:30” — review the card and approve
- Apply a recommendation Vids AI just gave you without leaving the chat — “Add the CTA you suggested”
- Copy settings from one video to another — “Copy the settings from my main VSL to this video”
- Organize your library by describing it — “Create a folder called Q4 Webinars and move these 3 videos into it”
Try it:
Open Vids AI on any video → describe the change → approve the confirmation card
Note:
Available on Pro plans and above (standard accounts only — Enterprise coming soon). Nothing runs until you approve the confirmation card — there is no auto-apply. Every approved change is logged in the Change Log with your name and a Vids AI badge. A few settings — including Closed Captions, thumbnails, and Smart Vids — still need to be done manually for now. Deleting anything is not supported by design.
Questions? Hit us at hi@vidalytics.com
Create a new thumbnail from frames of your own video or uploaded images — then apply it instantly or run a split test to see which one drives more conversions.
What you can do now
- Generate a thumbnailusing frames from your video or your own uploaded images as references — pick a style preset or write your own prompt
- Refine the result with Adjust Result— describe what to change and the AI edits the image instead of starting over
- Apply the thumbnail instantlyto your main, mobile, or exit thumbnail in one click
- Run Experimentto send the new thumbnail into a split test against your current one — pick a success metric and let real traffic decide the winner
- Browse Generation Historyto revisit and apply any previously generated thumbnail for this video
Try it:
Vid Settings → Marketing → Thumbnails → Generate With AI
Note:
Available on Pro plans and above. Each generation and each Adjust use one credit from your monthly allowance — failed or safety-filtered attempts are free. Only one generation runs per video at a time, and each returns one thumbnail. If the video is in an active experiment, the button is disabled until the experiment ends. All AI-generated thumbnails include a machine-readable marker per EU AI Act requirements — no visible badge is added.
Questions?
Hit us at hi@vidalytics.comKeep campaign attribution connected all the way through. Add the parameter names you rely on — like campaign_id or clickid — and Vidalytics automatically passes matching values from the page URL to your CTA destination on every click.
What you can do now
- Add up to 10 custom parameter names per CTA — Vidalytics passes matching values from the page URL to your destination link automatically on click
- Use one base CTA URL instead of hardcoding campaign-specific values for every link
- Control exactly which parameters each CTA can forward — only allow listed parameters present in the page URL are passed
Try it:
Vid Settings → CTA → Dynamic URL Query Parameters → add parameter names → Save
Note:
Available for regular CTAs only — not available for Custom HTML CTAs, expire overlays, or end-of-video redirects. UTM parameters (utm_*) are forwarded automatically and don't need to be added to the list. Up to 10 parameter names per CTA; names are case-sensitive. If the destination URL already includes a parameter with the same name, its existing value won't be replaced. For iframe embeds, parameters on the parent page's URL may not be available to the player.
Questions? Hit us at hi@vidalytics.com
Add or update your company name, address, and VAT/Tax ID so your future invoices always reflect the right details.
What you can do now
- Add or update your company name, address, and VAT/Tax ID directly from your account settings
- Changes save instantly and apply to all future invoices automatically
Try it:
Account Settings → My Account -> Edit Billing Details
Note:
Changes apply to future invoices only — already-issued invoices will not be updated. Available on all plans, including trials with a payment method. Required fields: company name, country, street address, city, and ZIP code. VAT/Tax ID, state, and address line 2 are optional.
Questions? Hit us at hi@vidalytics.com
Label the parts of your video — Hook, Story, Offer, or whatever structure you use — and read your analytics by section. Select any part of the script and every metric recalculates for that portion of the video.
What you can do now
- Add sections to any video with a label and start time, or click Generate with AI to get a suggested structure from the video's transcript automatically
- Select a section on the engagement graph to filter all metrics — plays, conversions, revenue, completion rate, and more — to that part of the video
- Use a script section as a step in Funnel View to see how many viewers reached each part of your script
- Break down section performance by audience segment in the segments table
- Export section-level analytics as CSV or Excel, and share a stats report link that opens directly on a specific section — no login required for the recipient
Try it:
Vid Stats → View Settings → Script Map → enable → add sections or Generate with AI
Note:
Available on Pro, Premium, and Enterprise plans. Script Map is invisible to viewers — it exists only inside your analytics and has no effect on video playback. Play Rate, Bounce Rate, Impressions, Unmute, and Play Gate/CTA metrics are whole-video only and are unavailable while a section is selected. Script Map is not available in Experiments views, Compare Period, or Compare Videos. If you replace your video file, section start times do not shift automatically — review and adjust them after a file swap.
Questions?
Hit us at hi@vidalytics.comImport your Brightcove videos directly into Vidalytics in a few steps — no manual downloading, no re-uploading, no wasted time.
What you can do now
- Import your Brightcove videos directly into Vidalytics — no manual downloading or re-uploading needed
- Browse your Brightcove library and select the videos you want to import
- Click Transfer and walk away — you'll get an email when your videos are ready in Vidalytics
Try it:
Upload page → click the Brightcove icon → enter credentials → select videos → Transfer
Note:
Imports are limited to 100 videos at a time — contact hi@vidalytics.com if you need to import more. Sub-accounts must have the Import Video permission enabled before starting a transfer. Some older Brightcove videos and DRM-protected content may not be transferable if the source files are inaccessible in Brightcove. You'll need your Brightcove Client ID and Client Secret before you begin — find them in Brightcove Studio.
Questions?
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