Vidalytics
Feature Requests
Changelog
←
Back to changelog
Powered by Canny

new

📢 Feature Release: Analytics Benchmarks Report

We’re excited to introduce the
Benchmarks Report
— a powerful new analytics tool that shows how your videos perform compared to industry-wide data across the Vidalytics platform.
Benchmarks give you
objective clarity
by revealing whether your metrics are strong, average, or underperforming. With percentiles, industry segmentation, and smart context, this report helps you optimize faster and make truly data-backed decisions.
⚠️
Restrictions
Available starting from our
Premium Plan
and up.
🆕
What’s New
Performance in Context
See how your video performance stacks up against anonymized, aggregated industry benchmarks — including:
  • Play Rate
  • Unmute Rate
  • Bounce Rate
  • Retention (25% / 50% / 90%)
  • CTA Click Rate
  • Play Gate Opt-In Rate
  • Conversion Rate
Each card includes:
  • Your metric value
  • Median benchmark value
  • Percentile ranges (25th / 50th / 75th)
  • Top/Bottom X% tags
  • Clear explanations
    of how your result compares
Segmented Comparisons
Benchmarks adapt based on:
  • Industry
    (Sales & Marketing, Health & Wellness, etc.)
  • Video Type
    (VSL, Webinar, Demo, etc.)
You can confirm or update your industry anytime to improve accuracy.
Flexible Filtering
Customize your benchmarking view by selecting:
  • Date range
    — affects your video data,
    not
    the benchmarks
  • Which videos are included
    in your comparison
  • Industry + Video Type
    — affects the benchmark set,
    not
    your data
Benchmark Data Quality
Benchmarks are generated using:
  • Strict eligibility rules for included videos
  • Aggregated, anonymized platform-wide data
  • AI-powered industry and video-type classification
  • Additional logic for recency, settings, volume, and video duration
  • Statistical cleanup methods to reduce noise and outliers
If a metric can’t be calculated or doesn’t meet data thresholds, the UI will alert you or hide benchmark comparisons.
Important Context
Performance metrics can be influenced by:
  • Autoplay settings (especially
    SAP
    )
  • Thumbnails
  • Play Gates
  • CTAs
  • Conversion tracking scripts
  • Viewer demographics and traffic sources
Benchmarks should serve as
guidelines
, not hard rules — always consider your content goals and target audience.
🛠️
How to Use It
  1. Go to
    Analytics → Benchmarks
    in your Vidalytics dashboard.
Benchmarks 1 RN
  1. Select a
    date range
    and choose which videos to include.
Benchmark 2 RN
  1. (If prompted) confirm your
    industry
    .
  2. Adjust benchmark filters (industry, video type) as needed.
Benchmark 3 RN
  1. Review each metric card and check:
  • Your metric value
  • Median benchmark
  • Percentile distribution
  • Top/Bottom X% positioning
  1. Click
    View Trends
    to explore related historical metrics in the
    Trends
    tab.
💡
Benefits
  • Clear Performance Context
    : Understand instantly whether your video metrics are strong or need improvement.
  • Encourages Optimization
    : Benchmark callouts highlight exactly where to focus your efforts.
  • Drives Feature Adoption
    : Metrics tied to CTAs, Play Gates, and conversion tracking encourage users to set them up properly.
  • Sticky Insights
    : Provides ongoing value, motivating users to come back and track progress.
  • Competitive Differentiator
    : A massive advantage for prospects evaluating analytics platforms.
📋
Notes
  • Users must
    confirm their industry
    before using the report.
  • Smart Vids are
    excluded
    from both user data and benchmark datasets.
  • Some metrics require tracking setup (CTAs, Play Gates, conversion scripts).
If you have questions or feedback on Benchmarks, reach out to our Customer Happiness Team at [hi@vidalytics.com]